Search engine optimization
Design choices affect how people read a page and how quickly it loads. We plan headings, text and imagery alongside the technical search settings, so a campaign landing page or a full website has a useful structure beneath its visual identity.
Large campaign images need suitable dimensions and file sizes. We consider image delivery, type and page layout during development, then check the experience on mobile devices as well as larger screens.
Before launch we check whether the title describes the page, the language versions link correctly and public URLs appear in the sitemap. Automated checks support the review of indexing settings and other technical details.
A service introduction and a campaign landing page should explain different things. We work on page-specific titles, descriptions and headings, backed by structured data and clear canonical and language links.
Bring the questions customers ask, the details that distinguish your offer and the evidence you can share. We use them to organise useful pages in your brand’s voice, then agree how the content will be maintained.
These foundations support the content your visitors came to read, from the first campaign page to the wider website.
Public campaign and service URLs belong in the sitemap. Administration and private customer flows stay outside the pages intended for indexing.
Each page gets a title and description that reflect its subject. Structured data adds context about the business and the type of content.
Language alternatives connect equivalent translations on the same website. Canonical links identify preferred addresses; distinct brand websites need their own useful content too.
After launch, add real project examples, answer new customer questions and retire expired campaign details. We can help keep the writing and design consistent as pages change.
A few helpful answers
You supply the business knowledge and approve the content. The studio handles the agreed design and technical setup, explaining the decisions that affect your pages.
An audit score highlights particular checks at a particular moment. It does not measure the originality of your brand, the usefulness of every paragraph or a guaranteed search position.
We do not promise a search position. Technical preparation helps pages be discovered, while useful original content, competition and many other signals influence how search engines rank them.
Help customers shop in their own language. Google Translate API can prepare product translations in ERP for you to review before publishing. We can also help translate your shop pages; we’ll agree the languages and work with you first.
We talk through your customers and markets, then agree which languages and shop pages to prepare.
In ERP, choose the source and target language for a product’s name and description. Google Translate API prepares the translation without copying the text into a separate tool.
Review the result, adjust specialist terms, and save the product when you’re happy. The translation is published when you save the product.
Alongside products, we can help prepare translated pages about your business, delivery, and other useful information. Languages, API setup, and usage costs are agreed with your project.
Start with the languages your customers need. You can add more later.
Brand stories & website copy
Your process, projects and customer questions provide the starting point. We develop articles and page copy that say something specific about your business and fit its visual identity.
Explore article writingLet’s make getting found easier
Share the current website and the audience you want to reach. We will look at the content structure and technical work alongside the proposed design.